|Title:||Digital Marketing Specialist|
|Location:||MD - Baltimore|
|Job Category:||Marketing / Advertising|
Do you want to join a fast-paced, innovative business to business media team with an established brand across the state of Maryland? Then you are the right fit for The Daily Record’s digital marketing specialist. This role is responsible for working with our events, audience development and special products teams to develop strong digital marketing campaigns, analyze analytics, grow our brand and positively impact revenue through targeted marketing.
The Daily Record hosts more than 15 state-wide awards and education events a year. This role is responsible for updating and creating the event web pages and forms in WordPress, growing nominations, expanding audience and promoting the events through social and digital efforts. The ideal candidate for this role will have a passion for growing audience through paid subscriptions, event nominations and attendance, email newsletters and targeted content. This role must understand targeted digital, print and in-person marketing and have the ability and creativity to develop and track effective email marketing, digital ads, and social media campaigns.
The ideal candidate will be able to work in a fast-paced team environment with the ability to organize multiple deadlines, prioritize goals and stay on task. Strong writing, editing and communication skills are a must. A degree in marketing, communications or journalism is preferred. The ideal candidate must have experience with HTML/CSS for web and email, WordPress, social media marketing (a strong understanding of LinkedIn is a plus), email marketing, and timeline management.
If you want to join a creative and energetic team that celebrates success and honors and informs Maryland’s business professionals, this is the right job for you.
BridgeTower Media and all subsidiaries are Equal Opportunity Employers and value diversity in our workplace.