GateHouse Media Job Openings >> Marketing Manager
Marketing Manager
Title:Marketing Manager
Location:MA - Quincy
Job Category:Marketing / Advertising
Division:GateHouse Media

Marketing Manager - Business to Business

The B2B Marketing Manager will implement email marketing campaigns end-to-end, manage email databases and create newsletters. Goals include reaching advertisers through email campaigns, social media, newsletters and website to inform advertisers about new products and events. Responsibility also includes promoting our brands and ensuring our advertisers stay in touch with our GateHouse updates. Supports advertising with client presentations and proposals as well as industry presentations.

Key Responsibilities:

  • Manages Email Marketing strategies and communicates results to sales
  • Builds email lists using all available tools
  • Tracks results of campaigns
  • Works with creative team to create email templates and HTML marketing collateral.
  • Aids in designing emails including creating views of potential clients and providing reporting throughout the campaign
  • Executes marketing campaigns and works to continually improve campaign results through targeted list creation, A/B testing and other means
  • Monitors hard bounces, opt outs, and revenue tracking throughout campaigns
  • Builds and maintains landing pages
  • Implements phone tracking, digital tracking, unique URLs for print/direct mail, etc, and ensures all tracking is set up and tested for each campaign
  • Creates external-facing presentations for national sales efforts
  • Creates impactful B2B sales presentations as needed
  • Performs regular reporting functions – including integrated audience messaging, campaign-level performance (e.g. Marketo or other platforms), sales revenue from campaigns (e.g. CRM reporting)
  • Leverages and updates core marketing & research tools / systems
  • Understands research & database resources available to the team
  • (S)he will demonstrate tremendous attention to detail and manage multiple campaigns and projects for different markets at the same time
    • Project manager for multiple simultaneous marketing campaigns

Position Requirements

  • Creative with the ability to work across departments
  • Able to work under little direction
  • Previous communication and presentation background

Education & Experience:

  • Bachelor’s Degree in marketing, business or related field AND 1-3 years of applicable experience
  • Previous email, social and website experience
  • Software experience including PowerPoint, Marketo (or equivalent), SugarCRM (or equivalent)

Physical Demands/Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The position may require:

  • Walking, primarily on a level surface for varied periods throughout the day;
  • Reaching above shoulder height, below the waist;
  • Lifting up to 25 pounds.

The above statements are intended to describe the general nature and level of the work being performed by employees assigned to this job. This is not an exhaustive list of all duties and responsibilities. GateHouse Media management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Alternatively, you can apply to this job using your profile on one of the following sites:

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