GateHouse Media Job Openings >> Digital Producer
Digital Producer
Summary
Title:Digital Producer
ID:300139
Location:TX - Austin
Job Category:News Room / Editorial
Division:GateHouse Media
Description

Summary

The Digital Producer is tasked with responding to breaking news, social media and building newsletters for the Austin American-Statesman websites. The producer is also responsible for the creation, selection and management of digital content across multiple platforms. The Digital Producer must possess strong news judgment and editing skills, social media proficiency, experience writing for an online audience, proven ability to work efficiently in a high-pressure, deadline-driven environment, technical skill with content management systems and an interest in innovation and industry trends in digital news. Familiarity with SEO, video and photo-editing is a plus.

 

Key Responsibilities

Website production:

  • Respond to fast-paced breaking news immediately in high-stress environment and push news out across multiple platforms: email, app alert and social media
  • Curate homepage with the day’s news by using analytics measurements
  • Build daily newsletters and identify content that readers will engage with
  • Manage a suite of social media accounts as the voice of the Statesman and Austin360; interact with readers
  • Create special online presentations for in-depth projects

 

Creating content:

  • Write and publish original or aggregated content with a focus on reader interest
  • Monitor real-time analytics to identify high-performing content
  • Monitor social media and websites to identify content to aggregate, localize for properties
  • Focus on visual as well as written-word storytelling
  • Write SEO- and share-friendly headlines
  • Creates quick-turn videos to pair with content

 

Required Education & Experience

  • College degree in journalism or related field
  • At least one year of experience in digital content creation/production
  • Distinctive writing voice, with a knack for identifying shareable content across the digital landscape and translating evergreen content into new and emerging digital spaces
  • Working knowledge of digital media performance analytics such as Google Analytics, Facebook and Instagram Insights, Chartbeat/Parse.ly
  • Proficiency in SEO and user habits in search engines
  • An understanding of quality, user-generated content and how to turn that content into a digital story
  • Usability and user testing of digital products a plus
  • Experience posting information online, on social, via apps and in email -- maintaining a website a plus
  • Proficient computer skills with Intermediate Google Sheets, Slides, Docs and custom dashboards ability; digital chat tools such as Slack, Google Hangouts, etc.
  • Knowledge of AP style
  • Understanding of libel law and what constitutes plagiarism
  • Strong news judgment and editing ability
  • Ability to lead through influence rather than solely through authority
  • Ability to organize, analyze, interpret and disseminate information

 

Desired Characteristics

  • Must be goal oriented and demonstrate project management skills
  • Well-organized, analytical, creative with meticulous attention to detail
  • Ability to multi-task in a fast-paced environment
  • A disciplined self-starter who can operate independently and proactively while working in a team environment
  • High energy, team mentality is a must
  • Wide-ranging curiosity
  • Strong communication and presentation skills
  • Excellent interpersonal and collaborative skills
  • Thrives most when experimenting with digital storytelling formats
  • Interest in audience engagement and how to represent a brand in digital space beyond the profile image
  • Must maintain the journalistic, ethical and professional standards of the company whenever in the office, in public or on social media

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