Openings >> Marketing Specialist
Marketing Specialist
Summary
Title:Marketing Specialist
ID:5269947376
Location:PA - Harrisburg
Job Category:Marketing / Advertising
Division:BridgeTower Media
Description

Best Companies Group (BCG), a division of BridgeTower Media, works with publishing, HR, and other business partners to establish "Best Places to Work" programs identifying and recognizing employers of choice in defined geographical areas or industries. BCG also provides employee engagement survey services to individual organizations through its Best Employee Surveys (BES) division.

 

We currently have an opening for a Marketing Specialist. This position will work closely with the President of Best Companies Group to collaborate, generate and implement marketing efforts and strategies to generate new leads for the Best Employees Survey (BES) service offering. This position will also assist Best Companies Group with program development and participation.

 

Responsibilities:

  • Best Employee Surveys (BES)

    • Design, implement, manage and track lead funnels, eBooks, blog articles and webinars

    • Run social media campaigns to grow the audience

    • Oversee print and online advertising campaigns

    • Manage the weekly newsletter and marketing calendars

    • Generate monthly marketing reports for the executive team
       

  • Best Companies Group (BCG)

    • Review and manage registration and report sales marketing efforts
    • Manage social media and program website design and functionality
    • Occasionally travel and represent Best Companies Group and various HR conferences

Education and skills:

  • Bachelor's degree, preffered

  • 3-5 years of marketing, digital marketing and/or lead generation experience

  • Advance proficiency in Microsoft Office, specifically Microsoft Excel

Full benefits, fun work environment and competitive compensation. Please provide a cover letter and salary requirements.

 

BridgeTower Media and all subsidiaries are Equal Opportunity Employers and value diversity in our workplace.

 

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