GateHouse Media Job Openings >> Specialist, On Site Optimization
Specialist, On Site Optimization
Summary
Title:Specialist, On Site Optimization
ID:52699482004
Location:OH - Columbus
Job Category:Consumer Marketing
Division:GateHouse Media
Description

Summary

GateHouse Media is seeking an Specialist,On-Site Optimization to drive print & digital consumer revenue and volume. This position will assist the Manager, On-Site Optimization on all aspects of the e-Commerce subscription flow and onsite messaging/offer presentation, to drive leads and conversions.

This position will report to the Manager, On-Site Optimization

Key Responsibilities:

  • Work with the Manager, On-Site optimization for all eCommerce offer messaging and offer presentation starting from website entryway through the purchase
  • A/B test and use data / analytical intelligence to optimize presentation of landing pages, eCommerce, and messaging, including setting up new customer targets and maintaining existing ones
  • Evaluate test results and make recommendations to management before scaling the campaigns across all GateHouse Media sites
  • Day to day management and communication of analytics related to all campaign metrics & performance
  • Develop a peer benchmarking process, track competitive offers and presentation in order to continuously build a database of options to test on our sites

Experience & Requirements

  • 2+ years of work experience in digital marketing and operations
  • Experience with a customer data platform, database marketing systems, A/B testing and/or eCommerce a plus
  • Proven ability to implement, execute and test sales & marketing campaigns
  • Detail oriented, well organized and flexible in fast-paced environment
  • Strong verbal and written communication skills
  • Ability to interpret data and make recommendations based on analytical findings
  • Willingness to travel domestically 10-20% of the time
  • Bachelor’s degree in a related field or equivalent experience

Physical Demands/Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The position may require:

  • Sitting for extended periods, working on computer
  • Working remotely and managing expectations for multiple markets across the USA from one physical market location
  • Ability to be on phone calls / conference calls for extended periods of time

 

The above statements are intended to describe the general nature and level of the work being performed by employees assigned to this job. This is not an exhaustive list of all duties and responsibilities. GateHouse Media Management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

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